About
Let's Reshape How to Build a Business
We're on a mission to redefine entrepreneurship.
Less burnout. More balance. Less isolation. More community. Less hustle. More intention.
Who We are
Introducing Kaija & Janessa
Hi! We're Kaija & Janessa, the dynamic duo behind Founder I Love.
Kaija has spent her career in the kind of rooms that are supposed to have it all figured out: a Fortune 100 tech company, an MBA, a string of startup incubators. What stuck with her most is how little of that ever reaches the women doing this on their own. So she's made it her job to pull out the pieces that actually help (and leave the jargon behind) so you can start your business with a real plan instead of guesswork.
Janessa founded, ran and scaled Simply Eloped for a total of 10 years of which she scaled to 7m in revenue and eventually sold to The Knot Worldwide. She's made every mistake one can make in building a business (even though it had a happy ending) and wants to help you avoid the pitfalls she faced so you can build your business in a sustainable way.
OUR approach
What We believe
Entrepreneurship can be both ambitious and deeply human. These principles serve as our compass, helping us build businesses, relationships, and lives that feel meaningful and sustainable. We believe:
- Your business should support your life, not consume it
- You don't need permission to begin
- Healthy founders equal healthy businesses
- Progress matters more than perfection
- Great things come from combined efforts
What We Value
We believe meaningful businesses are built by thoughtful people. These values serve as our compass, guiding how we connect, grow, and create businesses that support both our ambitions and our wellbeing.
Radical Welcome
We lead with warmth, empathy, and inclusion - everyone belongs here.
Authenticity
Show up as your true self. We honor honesty, vulnerability, and realness.
Humble Curiosity
No one has all the answers. We approach each other with openness and willingness to learn.
Champion One Another
We rise by lifting others. We celebrate, support, and cheer one another on.
Sustainable Flow
We honor balance, pacing ourselves to prevent burnout and thrive long-term.
Collective Growth
We grow stronger together. Our success is inseparable from our community's.
Let's Begin!
Be it taking one of courses or hiring us as coaches, we're ready to help you bring your idea to life, refine your business or just simply support you along the entrepreneurial journey.
