Founders I Love

There's a more sustainable way to build a business.

No hustle scripts. No bro talk. Just the practical tools, real community, and one to one support women actually need to build something profitable and good.

Explore Our Programs

Founders I Love

Build a business that fits your life, not the other way around.

No hustle scripts. No bro talk. Just the practical tools, real community, and one to one support women actually need to build something profitable and good.

Explore Our Programs

What we believe

You can build something profitable without burning yourself down to do it.

Most of the advice out there assumes you want to raise venture money, hire fast, and grind your way to an exit. That works for some people. It does not work for most women we know. Founders I Love is for the other path: businesses rooted in your values, paced for a real human body, and built to actually help the people around you.

Janessa

Janessa is a founder who built a business to $7M in annual revenue, sold it, and now teaches other women how to do the same. She co founded Founders I Love to share what she wishes she'd known on day one and to teach women how to start businesses that preserve their health.

Kaija

Kaija (rhymes with papaya) has spent her career on both sides of the table. As a product marketer at a Fortune 100 tech company, she learned how the biggest companies actually take products to market. She earned her MBA, went through startup incubators, and wants to help women launch.

Ways to work together

Programs

From our core course to one on one coaching we have something for the stage you are in. 

One on one coaching with Janessa.

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Starting a business that matters: Our foundational course.

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One on one coaching with Kaija.    

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What changes

What makes Founders I Love different.

Built for sustainable, profitable businesses

Move at the pace your body and life can hold

Real people teaching what they actually built

Kind words

From the women building with us.

"Janessa's guidance has changed my life and my business. As my business has scaled, I have turned to her again and again for feedback, gut-checks, and advice. She is tactical, strategic, smart, and also FUN.  She's helped me hire, scale, implement new strategies and offers, and grow my audience. I'm on my way to making more money and working less thanks to Janessa."

Marissa, From Boise Newsletter

"As an established business owner, working with Founders I Love reminded me of something I'd let slip: that building a strong business means nothing if you're running yourself into the ground doing it. What sets Founders I Love apart is that the women behind it have walked the walk. Whether you're established or just getting started, there is real community and support here."  

Brooke, The Collective Haus

"What sets Janessa apart is she never lets the business conversation eclipse the person having it. She's been just as intentional about helping me prioritize my life and self-care as she has been about driving results. I appreciated working on both the tactical (OKR structure, data refinement, identifying gaps in our strategy) and the strategic (clarifying our vision and aligning our objectives around it). She meets you wherever you are and knows when to dig into the weeds and when to pull you back up to 30,000 feet.

I highly recommend Founders I Love if you're a leader looking for a coach who brings both rigor and genuine care to the work!"

Sara, Dedoose