Founders I Love
Build a business that fits your life, not the other way around.
No hustle scripts. No bro talk. Just the practical tools, real community, and one to one support women actually need to build something profitable and good.
What we believe
You can build something profitable without burning yourself down to do it.
Most of the advice out there assumes you want to raise venture money, hire fast, and grind your way to an exit. That works for some people. It does not work for most women we know. Founders I Love is for the other path: businesses rooted in your values, paced for a real human body, and built to actually help the people around you.
Janessa is a founder who built a business to $7M in annual revenue, sold it, and now teaches other women how to do the same. She co founded Founders I Love to share what she wishes she'd known on day one and to teach women how to start businesses that preserve their health.
Kaija has spent her career on both sides of the table. As a product marketer at a Fortune 100, she learned how the biggest companies actually take products to market. She earned her MBA, went through startup incubators, and wants toĀ help women launch.
Ways to work together
Programs
From our core course to one on one coaching we have something for the stage you are in.Ā
What changes
What makes Founders I Love different.
Built for sustainable, profitable businesses
Move at the pace your body and life can hold
Real people teaching what they actually built
Hi, I'm your guide
A coach for women building a calmer, more aligned life.
I'm a certified coach, writer, and lifelong gentle-routines nerd. I help women slow down enough to actually hear themselves ā€” and then build something honest from there.
My approach is warm, practical, and rooted in small, repeatable shifts. No overhauls. No pressure. Just steady forward.
More about meKind words
From the women building with us.
"I finally stopped white-knuckling my mornings. The shifts were smaller than I expected and bigger than anything I'd tried."
"Calm, smart, kind ā€” and surprisingly practical. I left every session knowing exactly what to do next."
"This work helped me stop performing wellness and start actually feeling well. Worth every minute."
Free guide
TheĀ First 30 Days
A free 12-page workbook to gently audit your week and choose three small shifts that actually stick.
Send me the workbook