Here's Your Sign It's Time to Begin Building.
You don't need to have it all figured out.
You don't need a business degree.
You don't need investors.
You don't need a perfect plan.
You just need an idea - and a willingness to take the first step.
Starting a Business That Matters is a practical roadmap for aspiring founders. Through guided lessons, proven frameworks, and a 90+ page workbook, you'll learn how to evaluate your idea, build a strong business foundation, and take meaningful steps toward launch.
The world doesn't need another founder who burns themselves out chasing growth.
It needs more people building businesses that align with who they are and the lives they want to live.
Howdy! We're Kaija
& Janessa
We're a dynamic duo with a shared mission: helping founders build businesses that matter without sacrificing themselves in the process.
Between us, we've spent more than a decade launching, growing, and supporting businesses - from scrappy startups to multi-million dollar companies. We've hired teams, built systems, served thousands of customers, navigated burnout, made expensive mistakes, and learned firsthand what it actually takes to build something that lasts.
Along the way, we noticed something surprising: most founder education teaches people how to build a business. Very little teaches them how to build a business while protecting their energy, relationships, health, and sense of self.
That's why we created Starting a Business That Matters - a practical, founder-first roadmap filled with the frameworks, exercises, and tools we wish we'd had when we started.
INTRODUCING...
Our foundational course on Starting A Business That Matters
HEALTHY FOUNDERS EQUAL
HEALTHY BUSINESSES
Starting a Business That Matters is a practical roadmap for turning an idea into a real business- without sacrificing yourself in the process.
Over seven modules, you'll work through a series of guided exercises, frameworks, and planning tools designed to help you build a strong foundation from day one.
Together, we'll help you:
âś“ Clarify your mission, vision, values, and long-term goals
âś“ Evaluate your idea using our Problem & Solution Framework, MVP Builder, and Customer Validation Exercises
âś“ Define your ideal customer and create a compelling Unique Selling Proposition
âś“ Build a simple pricing model, understand your break-even point, and map your business finances
âś“ Create a brand, business name, and foundational marketing strategy
âś“ Develop sustainable founder habits using the Founder Hierarchy of Needs framework
âś“ Build a practical 30-Day Sprint Plan to help you launch with confidence
Every successful business starts with a single step. We'd be honored to help you take yours.
Module 1
The Founder WithinÂ
Define your mission, vision, values, and your own version of success. Here you get clear on what you're building toward, so every decision that follows has steady ground under it.
Module 2
Vetting Your Business Idea
Before you spend real time or money, test whether your idea solves a problem people will pay for, using our Problem and Solution Framework, MVP Exercise, and Customer Validation tools.
Module 3
Differentiate Your Business
Define your Unique Selling Proposition, get specific about your ideal customer, and position your business so the right people understand immediately why they should choose you first.
Module 4
Competitive Research & BrandingÂ
Analyze your competitors, spot the openings in your market, and use your mission, values, and personality to build a brand that feels authentic, memorable, and unmistakably your own.
Module 5
Making Your Idea Real
Move from dreaming to doing. Here you'll put the foundational systems, plans, and next steps in place so you can officially launch your new business with real clarity and confidence.
Module 6
Founder CareÂ
Use our Founder Hierarchy of Needs framework to name what fuels your best work, set boundaries that actually hold, and build daily habits that support your success without burnout.
Module 7
Reaching & Getting CustomersÂ
Identify your ideal customer, build yourself a simple marketing plan you'll actually use, and put the 50 Customer Map and the $100 Test to work attracting your first paying customers.
Bonus Module
Choosing a Business PartnerÂ
Learn to evaluate a potential business partner, have the hard conversations early on, and name the shared values, skills, and expectations that strong founder partnerships rest on.
Where it goes from idea to plan
A 94-page workbook that turns every lesson into action. You start with a blank page and an idea, and finish with a validated plan, a clear customer, and your next steps mapped out!
I'm Ready!
One-on-One Coaching
Need more personalized support? Work directly with founders who have built, scaled, and successfully exited businesses. Whether you're validating an idea, navigating growth, or feeling stuck, we're here to help you move forward with clarity and confidence.
Let's Meet!
"As an established business owner, working with Founders I Love reminded me of something I'd let slip: that building a strong business means nothing if you're running yourself into the ground doing it. What sets Founders I Love apart is that the women behind it have walked the walk. Whether you're established or just getting started, there is real community and support here."
 Brooke, The Collective Haus
"Janessa's guidance has changed my life and my business. As my business has scaled, I have turned to her again and again for feedback, gut-checks, and advice. She is tactical, strategic, smart, and also FUN. I'm on my way to making more money and working less thanks to Janessa. Stop asking Claude what to do and ask Janessa!"
Marissa, From Boise Newsletter
Find the right fit for you
One wrong lease, one mispriced service, one year of guessing costs far more than this course. This is the plan we wish someone had handed us, for less than most people spend on getting it wrong in month one.Â